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← Blog · May 12, 2026 · 2 min read

Wix to Shopify migration: what actually moves and what doesn't

Wix Stores has limited APIs. Here is the playbook we use to move stores off Wix without losing data or rankings.

Wix to Shopify migration: what actually moves and what doesn't

Wix → Shopify is bumpier than WC → Shopify because Wix has a limited public Stores API and tightly couples content to design. Here is the realistic playbook we run on every Wix migration.

What Wix lets you export

Products and basic collection data via the Wix Stores API. Customers and orders require authenticated session export, which we handle.

What needs rebuilding

The storefront. Wix uses a closed page builder; we rebuild on Shopify Dawn or your chosen theme to match the visual identity without porting Wix's HTML.

SEO equity

We map every Wix URL to its Shopify equivalent and push 301 redirects.

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